Communication with Society

Ties with Society

In addition to the business community, the DIC Group strives to communicate effectively with ordinary citizens, including students.

Kawamura Memorial DIC Museum of Art

In advance of International Women’s Day on March 8, 2023, the Kawamura Memorial DIC Museum of Art participated in an online campaign titled #5WomenArtists, introducing works in its collection by artists Bridget Riley, Louise Nevelson, Rika Noguchi, Naoyo Fukuda and Nobuko Watanabe. From March 11 through June 18, the museum held “Rendez-vous dans le Midi,” a special exhibition focusing on the history of the south of France as a location where art unfolded in the 20th century, including the impact of two world wars. This was followed by “Joseph Albers: Pedagogical Experiments,” which ran from July 29 through November 5, a retrospective that examined Albers as a creator and as a progressive teacher of art. During the exhibition, a workshop was also set up where visitors could experience recreations of some of the classes taught by Albers at the legendary Black Mountain College art school, as well as at Yale University, which attracted enthusiastic praise from participants ranging from families with children to individuals active in the fields of art, design and education. The museum will continue seeking to provide a place of relaxation where visitors can experience art and nature in harmony.

Calendar

For its original calendar for 2024, titled “Calendar 2024 Paris,” DIC celebrated the host city of the 2024 Summer Olympic and Paralympic games by featuring works chosen from the Kawamura Memorial DIC Museum of Art’s collection that evoke the atmosphere, sophistication and cosmopolitan diversity of the City of Light, which remains a magnet for artists from a wide variety of cultural and ethnic backgrounds. The text portions, which were prepared by the museum’s curators, also included anecdotes relating to the Paris portrayed in the works included and to the artists themselves. Going forward, the Company will continue to plan, design and produce attractive original calendars that are highly rated by stakeholders.

Online Presence

To enhance communication with ordinary citizens, the DIC Group updated and enhanced the content of its PRC and Asia–Pacific region websites. The Group also continues working to enhance the accessibility of its websites to stakeholders around the world.

Enhancing and expanding ESG information is another focus of the DIC Group’s website improvement efforts. In addition to explaining its sustainability policy in an easy-to-understand manner, the Company is increasing its disclosure of related quantitative data in response to requests from a variety of stakeholders.

Corporate Advertising

DIC produced a new installment of its brand advertisement for television featuring popular Japanese actress Riho Yoshioka, which introduces DIC products that help address social imperatives to communicate the Group’s commitment to being an organization that pursues sustainable prosperity for people and for the earth. In addition to television, the Company is expanding its digital advertising, capitalizing on the reach of the internet and social networking services to deepen identification with and understanding of the future DIC sees for itself and to effectively convey the Company’s growth and future outlook.

Brand advertisement for television aired in Japan

Communication with Local Communities

In line with the DIC Group’s Color & Comfort brand slogan, which emphasizes enhancing shareholder and corporate value, DIC’s sites spearheaded a variety of initiatives aimed at enhancing communication with local communities by enabling participants to make new discoveries related to color. Steps were taken at all sites to prevent the spread of COVID-19.

In fiscal year 2023, DIC participated in a regional cultural festival at the community center in Kisarazu, Chiba Prefecture, holding a DIC color workshop where visitors could create original cards using various shapes and colors simply by selecting the colors they want from the DIC Color Guide^® and cutting the shapes using a craft paper punch.

DIC also hosted the Chiba Prefectural Dream Challenge Hands-On School at the Central Research Laboratories’ convention hall. This program, which is sponsored by the Chiba Prefecture Board of Education, is held every summer and is popular among local elementary school students. In fiscal year 2023, participants were invited to observe experiments involving color changes and report their impressions by, among others, including the experience in their summer free study projects. (Japanese schoolchildren are commonly assigned such projects over summer vacation.)