Communication with Society

Ties with Society

In addition to the business community, the DIC Group strives to communicate effectively with ordinary citizens, including students.

Kawamura Memorial DIC Museum of Art

From mid-March through mid-September 2022, the Kawamura Memorial DIC Museum of Art held “Color Fields,” an extended exhibition originally scheduled for 2020 to commemorate the museum’s 30th anniversary and planned as particularly fitting given the DIC Group’s history as a provider of color. This was Japan’s first-ever exhibition of Color Field paintings and attracted a considerable interest. This was followed in October by “Affections: Objects of Man Ray,” which provided visitors with an opportunity to better understand Man Ray, one of the artists featured in the museum’s collection.

In fiscal year 2022, the museum was able to offer regularly scheduled guided tours while taking precautions to prevent the spread of COVID-19, as well as its “mite!” online interactive art-viewing experience. The museum will continue working to expand its role as a community-based facility.

Calendar

For its original calendar for 2023—titled “Calendar 2023 The Museum and Light”—DIC focused on the relationship between architecture and light at the Kawamura Memorial DIC Museum of Art. Photographs taken in line with this theme capture a structure conceived with a priority on creating a delicately balanced internal space, with exhibit areas that match the nature and size of works in the museum’s collection and lighting design chosen to ensure a comfortable viewing experience, as well as on the harmony the architecture achieves with various sources of light, including natural light, reflected, internal lighting and light coming through window glass. Going forward, the Company will continue to plan, design and produce attractive original calendars that are highly rated by stakeholders.

Corporate Advertising

The DIC Group continued to promote active branding initiatives in line with its “Color & Comfort” brand slogan. DIC produced a new installment of its brand advertisement for television featuring popular actress Riho Yoshioka that introduces DIC products that help address social imperatives to communicate the Group’s commitment to being an organization that pursues sustainable prosperity for people and for the earth. Capitalizing on the increasing diversification of media, DIC also focused efforts on digital advertising.

Online Presence

To enhance communication with ordinary citizens, the DIC Group updated and enhanced the content of its PRC and Asia–Pacific region websites. As noted in “Ties with Shareholders and Investors” above, the Group’s websites continue to be evaluated highly by external organizations. The Group also continues working to enhance the accessibility of its websites to stakeholders around the world.

Enhancing and expanding ESG information is another focus of the DIC Group’s website improvement efforts. In addition to explaining its sustainability policy in an easy-to-understand manner, the Company is increasing its disclosure of related quantitative data in response to requests from a variety of stakeholders.

DIC’s global website

Communication with Local Communities

In line with the DIC Group’s “Color & Comfort” brand slogan, technical divisions and site employees spearhead a variety of initiatives aimed at sparking children’s interest in science and enabling them to experience the joy of making new discoveries.

Based on the theme of “Color & Comfort,” the DIC Group unveiled an updated visiting science lab program consisting of three components—observing the mechanism of color printing, extracting natural pigments from DIC Spirulina and conducting experiments to verify the water repellency and oil resistance of HYDRECT water-based coating varnish—as part of Tohoku University’s Science Campus project.

As host of the Chiba Prefectural Dream Challenge Hands-On School program for children, the DIC Group invited participants to take part in scientific experiments at the Central Research Laboratories, observing color changes and reporting their impressions by, among others, including the experience in their summer free study projects.(Japanese schoolchildren are commonly assigned such projects over summer vacation.) Adequate measures were taken to prevent the spread of COVID-19.