DIC (China)’s Activities

DIC (China) oversees approximately 30 DIC Group companies in the PRC of various sizes operating in diverse environments. Thanks to rapid economic development since the country’s economic reform and opening-up, the inland area, in particular, has morphed from a manufacturing center often called “the world’s factory” into a consumer spending–fueled powerhouse dubbed “the world’s market,” a change that has created huge business opportunities. To capitalize on these opportunities, the DIC Group is working to establish integrated global management while at the same time further strengthening its product development capabilities, taking into account regional and market-specific differences in product life cycle. This is positioning us to respond swiftly to local needs and contribute to the growth and development of the overall Group.

Owing to robust economic growth and declining birthrates, attributable to the erstwhile one-child policy, labor shortages have become an issue in the production sector. This is encouraging manufacturers to improve labor productivity by actively introducing digital and intelligent technologies. In this environment, DIC (China) recognizes the need to bolster the skills of employees at DIC Group production sites as well as to improve business practices by promoting ongoing improvements to production processes, notably by introducing automated and intelligent solutions. We are confident that such efforts to enhance labor productivity and introduce state-of-the-art technologies will enable us to secure the quality and cost advantages needed to thrive in this intensely competitive market.

Achieving the goals of DIC Vision 2030 will not be easy. For this reason, it is crucial to bolster the potential of each Group employee and maximize the value of human resources by modifying the DIC Group’s product portfolio in response to changes in the operating environment, thereby taking on the challenge of driving innovation and entering new business areas.
In recent years, DIC (China) has placed an increased emphasis on integrating the management of Group companies in the PRC with that of the overall DIC Group and is stepping up efforts to work with employees by increasing management transparency and promoting the standardization and fairness of management practices. Specific measures have included promoting information sharing, employee education and training, and awareness of The DIC Way, as well as working to bolster recognition of the DIC brand. By thus ensuring that employees across the country have a common understanding of DIC’s management philosophy and the DIC Group Code of Business Conduct, and share the Group’s mission, we will build an organization that is truly “animated by the same spirit throughout all its ranks,” with management and employees united and focused on the same objectives.
The announcement of DIC Vision 2030 provides an important opportunity for us to deepen our understanding of DIC’s management philosophy and vision, lead Group companies in the PRC in line with concrete basic strategies and contribute to sustainable growth for the entire DIC Group.