DIC Asia Pacific’s Activities
The Asia–Pacific region is known for its rich cultural diversity, varying business complexity, young tech savvy workforce and the abundance of fast-growing business opportunities. This is our business domain. As we have seen in COVID-19, the use of digital tools is eminent as we see the emergence of a “new normal.” Businesses that adapt fast to the new digitalization movement will be successful as aspiring companies reposition themselves to leverage these business opportunities. Change is the only constant in this dynamic millennium economy.
The Drive Toward the “3Ss”
Fortunately, DIC Asia Pacific embraced digital transformation early on. Using innovative digital tools while leveraging activities across all fronts, the region was able to drive a total solutions-based approach supporting our customers (as a group) in the Value Transformation pillar.
In line with DIC111, the Asia–Pacific region will accelerate its drive to focus on the concept of the “3Ss,” i.e., Support, Specialization and Sustainability. This entails the drive toward Support and strengthening of the functional and specialist organization. We will introduce more structured e-learning initiatives to further build competencies, while enhancing and effectively growing DIC’s human capital base. To complement organic growth potential, the region will establish a professional and quick response team to support the merger and acquisition activities in the region.
Through Specialization, and working effectively, DIC Asia Pacific envelopes the “One DIC” concept by creating a functional network spanning the region to resolve issues and fostering a border–transcendent collaborative mindset. This approach drives Value Transformation and New Pillar Creation initiatives as explained in DIC111. DIC Asia Pacific is committed to actively supporting customers’ value creation. The product specialist team is accelerating support through the introduction of “Tool Box/Kits.” Conversely, on the marketing front, the regional managers are working with the local sales team to drive coordinated and targeted sales campaigns while capitalizing on data analytics for a more focused sales approach.
On the Sustainability front, the region is focused on driving these programs targeted at the three major stakeholders, i.e., customers, business partners and our valued employees. DIC Asia Pacific has established a sustainable organization by proactively introducing sustainable products coupled with a sustainable procurement system through a centralized raw materials purchasing regime. Moreover, DIC Asia Pacific is introducing policies and training programs to improve skills necessary for a sustainable working environment balancing work and life in a new digital economy.
DIC Asia Pacific focuses on critical activities and continues to roll out plans to enhance and drive sustainable development in the Asia–Pacific region. These will be done through strong and active collaboration with Group resources to drive value to all our customers and society under the “One DIC” banner.