Special Feature：Direct to Society: The Future of Color & Comfort

“Direct to Society” is a new business creation mechanism that seeks to realize new businesses by heightening our responsiveness to the needs of society and leveraging insights gained to develop and commercialize truly innovative products.

With the rapid evolution of communications and AI, chemicals companies—who play a key role in supporting social infrastructure—are also on the threshold of dramatic change. DIC has always excelled at developing products in response to customer demands, but a passive approach alone is insufficient for companies to gain an accurate grasp of the true needs of both consumers and customers. Having recognized this, the Company recently adopted a business creation mechanism it has dubbed “Direct to Society,” which emphasizes turning its attention directly to society, closing the gap between itself and consumers to envisage and realize solutions to future needs.
DIC has begun deployment of the Direct to Society mechanism in the area of smart living, which it has positioned as a key business area, and will accelerate related initiatives that exemplify the creativity of the DIC Group by taking on themes that transcend the traditional constraints of chemicals manufacturing.

Special Feature

Direct to Society: The Future of Color & Comfort

Transforming DIC into an organization that works together with society to identify imperatives and propose value