Communication with Society

Ties with Society

In addition to the business community, the DIC Group strives to communicate effectively with ordinary citizens, including students.

Calendar

DIC’s original calendar for 2025, titled “Seasonal Palette: Japanese Color Sensibility,” is based on the theme of traditional Japanese colors. The calendar intersperses works chosen from the Kawamura Memorial DIC Museum of Art’s collection by artists known for their highly developed sense of color with seasonal scenes from the museum’s verdant site. The calendar’s cover encapsulates the theme, featuring colors from the Traditional Colors of Japan edition of the DIC Color Guide^® color sample book—cherry blossom pink, pale blue-green, deep green and silver-gray—and color gradation to convey the four seasons.

Online Presence

To enhance communication with stakeholders, DIC updated and enhanced the content of the investor relations (IR) and other sections of its global website to ensure critical information is communicated and, in so doing, to improve website usability for stakeholders around the world. The Company also continues working to increase website accessibility for all stakeholders.

Providing extensive environmental, social and governance (ESG) information is another focus of DIC’s website improvement efforts. In addition to explaining its sustainability policy in an easy-to-understand manner, the Company is increasing its disclosure of related quantitative data in response to requests from stakeholders.

Corporate Advertising

DIC produced a new installment of its brand advertisement for television featuring popular Japanese actress Riho Yoshioka, which introduces DIC products that help address social imperatives to communicate the Group’s commitment to being an organization that pursues sustainable prosperity for people and for the earth. The Company is also expanding its digital advertising, capitalizing on the reach of the internet and social networking services and transit advertising to deepen identification with and understanding of the future DIC sees for itself and to effectively convey the Company’s growth and future outlook.

Communication with Local Communities

In line with the DIC Group’s Color & Comfort brand slogan, which emphasizes enhancing shareholder and corporate value, DIC’s sites spearheaded a variety of activities aimed at enhancing communication with local communities. These included environmental education sessions and workshops involving scientific experiments, which created opportunities to interact with local residents and introduce DIC’s technologies and various initiatives.

Highlights of the period included conducting a lesson on the theme of recycling and the environment for approximately 90 fifth-graders at an elementary school in Fujimino, Saitama Prefecture. This provided an opportunity for students to learn about separating plastic containers, including food tray, as well as DIC’s new closed-loop recycling system for polystyrene.

At an industrial exhibition in Sakura, Chiba Prefecture, DIC organized a booth on the theme of “making things” where people could try their hand at a variety of chemical experiments, including making slime (a toy product) and bath fizz; exploring the chemistry of acids, alkalis and colors; breaking down colors using paper chromatography; and extracting pigments from Spirulina, an edible blue-green alga. The Company also organized a DIC Color Workshop at the Children’s Festival it held at its Tokyo Plant where children could create original cards by combining shapes cut using a craft punch and colors selected from the DIC Color Guide^®.