DIC (China)’s Activities

Masahiro Kikuchi

We are taking measures necessary to address issues across Greater China and at regional Group sites.

Masahiro Kikuchi
General Manager
DIC (China) Co., Ltd.

Strengthening Competitiveness through Cross-Departmental Collaboration and Key Initiatives

In Greater China, we are focusing on three of our principal competitive advantages, namely, our diversity, cooperation and creativity, and are promoting cross-organizational activities that demonstrate our collective strengths. In fiscal year 2024, the Performance Material Products Division, Printing Material Products Division and Packaging Material Products Division launched a joint project team to focus on two product areas—functional polymers for inks and high-performance coatings for packaging—and are capitalizing on business resources with particular competencies in production, technology and marketing, maximizing synergies to reduce costs, expand sales and cultivate new customers, and create added value. In chemitronics, the technical departments of our local subsidiary in Shanghai and our research facility in Qingdao work together to respond swiftly to market needs and develop products that meet customers’ expectations.

Developing Sustainable Products that Leverage Superior Technological Capabilities

Given the current challenging regional economic and market environment, our priority is to roll out sustainable products that leverage our superior technological capabilities to customers with the goal of breaking the vicious cycle that results from focusing solely on price competition. We are currently advancing a number of key initiatives that are expected to yield significant results. Of particular note, we are

  • introducing toluene-free adhesive tapes to specific customers, leading to a significant increase in sales of these tapes as a percentage of overall sales;
  • proceeding with plans to commercialize biomass-based resins for automotive interiors and biomass-based adhesive tapes for the 3C industry※1 by fiscal year 2025; and
  • capitalizing on the expansion of deinking technologies for recycling flexible packaging materials to step up the promotion of low-viscosity, high-color gravure inks that reduce of volatile organic compounds (VOCs).

Creating an Efficient Management System by Realigning Sites and Strengthening Human Capital

In Greater China, we see streamlining operations and improving employee skills as a particularly critical issue and are taking steps to maximize the value of both our organizational configuration and our human capital. In fiscal year 2024, we strategically relocated the operations of subsidiaries in Shenzhen and Guangzhou to the subsidiary in Dongguan to create an efficient configuration consisting of three production facilities administered from a single local headquarters in Shanghai, effectively covering the eastern, northern and southern regions of the PRC. In early fiscal year 2025, we also relocated our PPS technical center from Shanghai to the Zhangjiagang subsidiary, thereby establishing an efficient system by facilitating seamless collaboration between technical and manufacturing teams. As part of our drive to strengthen human capital, we continue to provide executive candidate training for individuals being considered for managerial positions under the Leadership Development Project. We also plan to introduce training for junior managers at each regional Group company under a new initiative we call the Manager Development Project. We firmly believe that new value creation begins with people. Accordingly, we will continue to view fostering, identifying and making use of human resources as an important challenge.

Strategically located DIC Graphics (Dongguan) Ltd.

Promoting a Better Future for the Earth and Society through Multifaceted Energy Conservation and Green Conversion

DIC Group companies in Greater China are undertaking initiatives in diverse areas.

  • By making use of Internal Renewable Energy Certificates for Electricity (I-REC(E)s),※2 three Group synthetic resin manufacturing subsidiaries, in Zhangjiagang, Zhongshan and Changzhou, and an inks manufacturing subsidiary in Nantong expect to reduce annual greenhouse gas emissions from the use of electric power by 5,000 MWh.
  • The Zhongshan subsidiary is implementing a project dubbed “Zero Emissions and a Circular Economy” that aims to attain zero discharge of treated industrial wastewater.
  • Two subsidiaries in Taiwan have obtained certification under ISO 14064-1:2018 for their quantification and reporting of greenhouse gas emissions.

Looking ahead, individual sites will select key themes that align with their particular circumstances with the goal of contributing to the achievement of the DIC Group’s sustainability targets.

  • “3C industry” refers to the information appliance industry, which integrates computers, communication and consumer electronics.
  • An I-REC(E) certifies the value of energy generated using renewable energy.
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