DIC Asia Pacific’s Activities

Paul Koek

We are further increasing added value for customers by promoting solutions-based marketing and improving production efficiency through the creation of mother plants.

Paul Koek
Managing Director
DIC Asia Pacific Pte Ltd

Driving Transformation into a Provider of Solutions

DIC Asia Pacific, which is responsible for DIC Group operations in the Asia–Pacific region, is actively advancing the establishment of a more structured, process-oriented organizational model. This prioritizes shifting to the cost-to-serve model,* aimed at mitigating inefficiencies within existing processes. To accommodate this, we are also transitioning from a conventional sales and marketing approach to a solutions-based methodology in this region.

  • The cost-to-serve model seeks to reveal costs across an entire supply chain, including for procurement, by allocating them to individual businesses, products and customers. This ensures an accurate understanding of costs for each customer and product, as well as insights into the factors that increase costs, thereby facilitating effective improvements.

Improving Productivity

As part of our efforts to bolster cost efficiency, we have initiated the transition to a regional mother plant framework, which will allow bulk manufacturing and category buying, and will advance the cost-toserve model. Also known as a “hubbing strategy,” this will see the strategic placement of mother plants in, for example, India, Indonesia and Thailand, to manufacture standard products that are fit-forpurpose across the region. This will allow us to improve efficiency and productivity, as well as to drive synergies, across the region.

In back-office operations, we have begun implementing the concept of “shared services” for roles in finance and accounting management. This streamlines pertinent processes and fosters greater efficiency.

Promoting Strategic Efforts to Expand Regional Sales of Resins

The coating resins market in South Asia, which centers on India, primarily consists of small and medium-sized local players, rather than being dominated by major resin manufacturers. Against this backdrop, in February 2024 DIC subsidiary Ideal Chemi Plast Private Limited inaugurated a new production facility in the state of Maharashtra, in mid-western India. This move aligns with the DIC Group’s strategy for establishing itself as a dominant player in the Asian polymers market by capitalizing on increased production capacity, an effort in which Ideal Chemi Plast is playing a key role.

The primary markets of focus for Ideal Chemi Plast in India are in the automotive and industrial sectors. With a threefold increase in production capacity, the company aims to capture the middle to high-end market segment, which typically relies on imported products. The company’s newly operational production facility will enable the production of environment-friendly, regionally tailored products developed at the DIC Group’s Polymer Technical Center–Asia Pacific in Thailand.

Advancing Sustainability Initiatives

In furtherance of the DIC Group’s objective to achieve a 50% reduction in CO2 emissions from the fiscal year 2013 level by fiscal year 2030, we have devised and executed numerous measures aimed at emissions reduction. These include:

  • switching from coal-fired to gas-fired boilers at DIC Graphics’ production facility in Karawang, Indonesia (pigments);
  • installing solar panels at sites in Malaysia, Thailand and India, among others; and,
  • purchasing CO2-free electricity at DIC India’s Noida Plant.

We will continue to promote a variety of measures tailored to the conditions and needs of individual countries and territories to help ensure the Group’s ability to meet this target.

State-of-the-art gas-fired boilers in Indonesia


Solar panels installed in Malaysia