With Customers

Goals and Achievements of Major Initiatives

Objectives of initiatives Goals for fiscal year 2017 Achievements in fiscal year 2017 Evaluation Goals for fiscal year 2018
Propose solutions- or iented businesses that respond to social imperatives. With the aim of creating next-generation businesses, strengthen cooperation with external organizations to accelerate business expansion on a global scale. By reinforcing collaboration with other companies and organizations in the c reat ion o f suc h nex t - generat ion businesses as near infrared dyes, QD jet inks and cell culture substrates, the DIC Group made steady progress toward entering promising new markets. ★★★ Implement value chain–oriented marketing and emphasize two perspectives, namely, DIC Group products and customers/ regions, with the goal of expanding the Group’s operating foundation and helping to increase consolidated net sales.
Par tic ipate in trade shows for key customer industries in Japan and overseas to strengthen the DIC brand. The DIC Group participated in major trade shows in Japan and overseas, including FINETECH JAPAN, Food Safety Japan, Wood Ecological Technology Fair 2017, Highway Techno’ Fair 2017 and the 30th Annual Meeting of the Japan Society for Endoscopic Surgery (Japan) and interPack (Germany). Group companies in the PRC and the ROK also staged private exhibitions for customers. ★★★ Participate in trade shows for key customer industries in Japan and overseas to strengthen the DIC brand and promote digitization to improve efficiency.
  • Evaluations are based on self-evaluations of current progress. Key: ★★★ = Excellent; ★★ = Satisfactory; ★ = Still needs work

Responding Accurately to the Changing Needs of Society

Given the economic impact of key social imperatives, expectations are growing that highly competent companies—including those able to make decisions and act quickly and those with the expertise and efficiency necessary to resolve issues—will help contribute to the resolution of related problems. The DIC Group’s approach is to ensure an appropriate grasp of changes in the social structure to gain insights into concerns shared by its customers and to offer appropriate solutions. While the starting point of these efforts is listening to the voices of its customers—an approach known as “customer-in”—the Group also takes a “market-in” approach, paying heed to the importance of anticipating social imperatives.

Promoting Businesses that Anticipate Social Imperatives

One of the central strategies of the DIC Group’s current medium-term management plan, DIC108, is to create next-generation businesses. The Group is responding to this challenge through the cultivation of business models that address social imperatives.
For example, one of the principal objectives behind efforts to expedite the widespread adoption of renewable energy is to address increasingly crucial issues such as global warming and the depletion of fossil fuels. However, this depends on, among others, installing largecapacity storage batteries to resolve issues related to the generation of surplus electric power. The DIC Group conducts tireless research aimed at addressing such challenges and is developing innovative materials and systems for storage batteries and sensors that will yield concrete, viable solutions, thereby contributing to sustainability. The Group also continues to promote business activities with roots in the needs of society with the aim of further evolving its business models.

Examples of Optimized Business Models that Respond to Social Imperatives

1.Near Infrared–Based Food Contaminant Detection System that Will Improve Food Safety

Near infrared–based food contaminant detection system
Near infrared–based food contaminant detection system

DIC is currently developing a near infrared–based food contaminant detection system in collaboration with Mitsui Kinzoku Instrumentations Technology Corporation. The system combines dyes that emit infrared for plastics and a device that detects near infrared and is thus expected to be able to identify plastic contaminants, which has traditionally been considered difficult. Thanks to near infrared’s safety—it has minimal impact on human health—and the ease with which it penetrates matter, the potential for application in the detection of contaminants in food products is seen as being high.

2.Inks for Use in the Production of Inkjet-Printed QDCFs for Power-2 Efficient Displays

Colloidal QD dispersions irradiated with a UV light
Colloidal QD dispersions irradiated with a UV light

DIC is working with quantum dot (QD) manufacturer Nanosys to develop inks for use in the production of the world’s first cadmium-free QD jet inks for use in inkjet-printed quantum dot color filters (QDCFs). Because they facilitate the manufacture of displays that are more power efficient and deliver a wider color gamut and viewing angle than existing units, QDCFs are garnering considerable attention for use in next-generation displays. Going forward, DIC will continue promoting development with the goal of marketing inks for use in the production of inkjet-printed QDCFs, which will join the Company’s LC materials and organic pigments for color filters as key offerings in this area, in fiscal year 2020.

3.Cell Culture Containers with Thermosensitive Polymer Coating for Use in Regenerative Medicine

Cepallet™ cell culture containers
Cepallet™ cell culture containers

DIC recently developed the Cepallet™ series of cell detachment–enhancing cell culture containers, which minimize damage to induced pluripotent stem (iPS) and embryonic stem (ES) cells during cell recovery. The containers represent a practical application of the results of research conducted in collaboration with Associate Professor Hirofumi Suemori of Kyoto University’s Institute for Frontier Life and Medical Sciences and Masato Nakagawa, lecturer at Kyoto University’s Center for iPS Research and Application (CiRA). The containers, which capitalize on DIC’s exclusive synthesis and coating technologies, minimize damage to cultured cells during recovery, improving cell survival rates and the efficiency of recovery.

Anticipating Trends and Promoting Efforts to Identify and Cultivate Promising New Markets

With the aim of realizing sustainable growth over the medium to long term, the DIC Group has identified promising new markets arising from social imperatives in six key areas—resources, materials and energy; logistics and industrial equipment; electronic and electrical equipment; pharmaceuticals and medical devices; general consumer products; and construction infrastructure—and is striving to assess its ability to cultivate demand in each. The Group is also working to identify key technologies, as well as to discern technological issues that must be addressed, allowing it to accurately gauge growth and technology development potential and determine which of these markets it will enter.


Sealing leaks
Sealing leaks


Addressing the need to repair aging tunnels, roads, bridges and other infrastructure elements is an urgent priority. DIC and the Hanshin Expressway Group recently developed an innovative agent for stopping water ingress that employs AQUACEPTER®—a new material developed exclusively by DIC—and are currently conducting field trials on Hanshin Expressway tunnels. In addition to excellent adhesive strength for sealing leaks, the new agent provides flexibility that accommodates later concrete structural movement, making it an effective choice for preventing leaks not sealable using conventional methods. This new low-odor, environment-friendly, water-based agent also improves conditions for workers. DIC and the Hanshin Expressway Group will continue to promote active development efforts with the aim of helping extend the life of infrastructure.

Global Efforts to Expand Business Domains and Cultivate Next-Generation Businesses

The DIC Group currently encompasses 171 companies in 64 countries and territories. The Group classifies its operations into four regional groupings: Japan, where the corporate headquarters is located; the PRC; the Asia–Pacific region; and the Americas and Europe.
Once it has resolved provisionally to enter a new market that offers promise from a global value chain perspective, the DIC Group sets about clarifying necessary technologies, systems and services, as well as key development themes. Technology and sales departments work together to verify theoretical value and ascertain the appropriate opportunity to enter the market and, bearing in mind the Group’s position in the supply chain, aim to create an optimal business model that will enable it to provide innovative solutions to its customers and build a robust business.
Focusing particularly on core businesses, the DIC Group is currently taking active steps to reinforce and expand its presence in key Asian markets, which are expected to see significant growth going forward, while at the same time broadening its reach to include emerging economies in Eastern Europe, South America and the Middle East. The Group is also seeking to drive further growth by promoting active R&D initiatives, spearheaded by R&D units at its domestic sites, in collaboration with R&D bases in the PRC, the Asia–Pacific region, and the Americas and Europe (the Sun Chemical Group).

Enhancing Brand Strength

The DIC Group’s booth at FINETECH JAPAN in fiscal year 2017
The DIC Group’s booth at FINETECH JAPAN in fiscal year 2017

Established as a manufacturer of printing inks, DIC has expanded its focus, capitalizing on its foundation in organic pigments and synthetic resins to develop a diverse portfolio of products that leverage its wealth of core technologies. Today, the Group supplies products that respond to the needs of customers in a variety of industries, including printing, automobile manufacturing and electronics. In line with its branding program, launched in fiscal year 2016, the Group seeks to enhance its brand strength through active participation in trade shows in Japan and overseas that convey the value it provides and the role it plays—which in fiscal year 2017 included interpack (Germany), FINETECH JAPAN and Food Safety Japan—and through communication with customers.


Our goal is to promote multifaceted marketing with an emphasis on enhancing our value chain.

In fiscalyear 2016, the Corporate Marketing Department and the three marketing departments attached to the sales administrative divisions were combined to create the new Marketing Division. Our focus is on three areas, which we have dubbed “industrial materials,” “life and infrastructure” and “packaging businesses.” Our core activities emphasize two perspectives, namely, DIC Group products and customers/regions. With the goal of helping expand the Group’s operating foundation and contributing to consolidated net sales, we promote multifaceted marketing with an emphasis on enhancing our value chain through efforts to respond to short- to medium-term shifts in needs of customers and markets and medium- and long-term changes in social structure. I am in charge of marketing in the area of packaging businesses, which involves promoting the expansion of sales of oxygen- and vapor-barrier adhesives, laminating adhesive and other high-performance materials in global markets. My team also works to cultivate new markets and accelerate R&D in line with next-generation themes by collaborating with the Sun Chemical Group to reinforce global marketing. In particular, we are stepping up efforts to promote the cultivation of new markets by offering materials with barrier properties, migration solutions and other products that respond to concerns relating to, for example, safety and security, as well as the environment. These efforts give us a broad overview of our value chain, positioning us to develop competitive solutions.

In charge of marketing for packaging businesses, Marketing Division Saki Urakami

In charge of marketing for packaging businesses,
Marketing Division
Saki Urakami

Topics DIC Products and Know-How Are Helping Improve the Safety of Thailand’s Roads

According to World Health Organization (WHO) statistics published in 2015, the traffic death rate in Thailand was 36.2 people per 100,000, second highest in the world and eight times the rate in Japan. In Japan, one strategy employed to increase traffic safety that has contributed to a reduction of accidents is colored pavement, which improves visibility for drivers. In Thailand, colored pavement has recently been used around airports and in tourist areas, but there have been complaints that not enough has been done to prevent road surfaces from becoming slippery in the rain. DIC Group company Siam Chemical Industry worked with a Japanese-owned formulator to conduct verification tests for a heat-blocking slip-resistant road surfacing material that balances two performance features that have proven successful in Japan, namely, slip-resistance and heat blocking, which is effective in countering the heat island effect and increasing the durability of roads. The company has since begun introducing this material to the Thai authorities. Going forward, Siam Chemical Industry will continue to capitalize on technologies developed by the DIC Group in Japan to help reduce the incidence of traffic accidents in Thailand and eliminate urban heat islands.

  • Road coated with heat-blocking slip-resistant surfacing material Road coated with heat-blocking slip-resistant surfacing material

  • Surface of bridge under construction (Siam Chemical Industry )Surface of bridge under construction (Siam Chemical Industry )

Composition of Road Surfacing Material

Ties with Customers

Some of the Trade Shows in which Sun Chemical
Participated in 2017)


interPack 2017 (Germany)
interPack 2017 (Germany)

Guided by the basic policy of its medium-term management plan, which emphasizes the focused allocation of management resources in key business domains, in fiscal year 2017 the DIC Group took part in numerous trade shows in Japan and overseas. Such events provided valuable opportunities for the Group to communicate with its customers. In Japan, the Group participated in the Tokyo Health Industry Show 2017, held in March 2017, where it exhibited Spirulina, which continues to attract attention as a superfood. In April, the Group took part in FINETECH JAPAN, where it showed TFT LCs, highly thermoconductive insulating adhesive sheets and other products that leverage stateof-the-art technologies. At the JPCA Show—organized by the Japan Electronics Packaging and Circuits Association—in June, the Group exhibited nanosilver dispersions, ultrathin adhesive polymer materials and other products that leverage cutting-edge DIC technologies. Overseas, the Group took part in CHINAPLAS 2017, which targets the rubber, plastics, automobile manufacturing, electronics and other industries. In addition to giving a presentation on trends in colors and materials from an Asian perspective during Seoul Design Week 2017, the Group participated in trade shows in various locations around the world for a broad range of industries. The Group also held a private show to introduce initiatives and propose solutions to which it invited customers, trading company representatives and brand owners, among others.
In November 2017, the Group invited customers to an exhibition of historical editions of the Asia Color Trend Book and works from the Kawamura Memorial DIC Museum of Art at DIC corporate headquarters in Tokyo. The goal of this exhibition, which was held in the newly established DIC Color & Comfort Lounge, was to promote communication and understanding. On another front, the Group modified the DIC global website, enhancing usability across multiple devices and reinforcing information on individual products.


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