Topic1Sun Chemical Revamps its Website

The Sun Chemical Group, a core member of the DIC Group with operations in North America and Europe, recently revamped its website, improving search capability and simplifying navigation.

Sun Chemical introduces a new website

In October 2013, Sun Chemical launched a new global website that can be utilized by both current and prospective customers— from printers using flexographic, sheetfed or web offset printing to packaged goods brand owners, cosmetics formulators and automotive coatings manufacturers—to gain more information about Sun Chemical products, services and innovations. Created to help customers discover solutions that suit their business needs, the new website features a bold new design, an improved search capability, content that has been optimized to take full advantage of search engines and simplified navigation. The website is also socially connected.

Providing diverse value

Sun Chemical's new website
Sun Chemical's new website

The improved functionality and search capability makes it easier for customers to find solutions designed for various market segments and customer applications, making it a place where customers can find what they want and discover innovations that will add new value to their businesses. For the first time, Sun Chemical also included an “Innovation” section that highlights new Sun Chemical products and services, ranging from electronics materials, special effect coatings and low-migration inks to brand protection and brand color management.

By monitoring and measuring website traffic, Sun Chemical will gain insights into the needs of current and prospective customers, enabling it to modify content in-house and giving it the flexibility to make online updates in the event of business or industry changes.

VOICES from the DIC Group

We have created a powerful tool for communicating with customers.

The new website gives Sun Chemical an improved platform for communicating with current and prospective corporate customers, as well as with employees. Making the site more intuitive and interactive has also made it more useful. The most challenging part of the project was sifting through more than 10,000 pages of existing content to narrow down information pertinent to customers while at the same time being mindful of the importance of improving search capability, optimizing content to take advantage of search engines and simplifying navigation.

We learned through this experience that less is more. The volume of content had to be reduced to avoid overwhelming customers. Navigation had to be easy and relevant to site visitors. The information available had to enable readers to make informed decisions and to contact Sun Chemical directly.

Vice President, NAI Marketing, Sun Chemical Corporation Penny Holland

Vice President,
NAI Marketing,
Sun Chemical Corporation
Penny Holland

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