DIC in the Asia Pacific
The Asia Pacific (Southeast Asia, South Asia, and Oceania) is a key market for DIC Group and its divisions, with the company enjoying success in every area of its business. Today the fastest-growing region accounts for 15% of DIC’s revenues.
DIC has entrenched presence in Asia Pacific, with 25 plants and offices in 12 countries (Australia, Bangladesh, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam), providing quality products and proximity services.
With a strength of 3,500 employees across nearly 25 nationalities, DIC in Asia Pacific is committed to providing the best expertise, solutions and support to customers. DIC also relies on industrial co-operation and partnerships with local companies in the region, and a network of some 2,000 customers and suppliers.
Asia Pacific is also home to five Technical Centers focusing on innovative development of high-value-added products for markets worldwide - Printing Inks Technical Center, Polymer Technical Center (Thailand), Pigments Technical Center (Indonesia), Solid Compound Technical Center (Malaysia), and Regional Technical Centre in Noida, India.
Our Vision is to express our goals to deliver greater value through broader innovation, improving the human condition and promoting sustainability in Asia Pacific for a brighter future.
Today, DIC Asia Pacific is a leader in inks in the region and enjoy long-standing and strong relationships with all stakeholders – employees, customers, suppliers and shareholders.
DIC Asia Pacific is focused on safety and stable growth.
The pandemic has taught us all not to take safety for granted. Though initially ill-prepared, focused on safety, our DIC Asia Pacific team managed to curb the spread of COVID-19 and secure safe working environments. While the pandemic did cause disruptions and confusion, DIC Asia Pacific entities remained focused on delivering quality products and services.
Tackling the Pandemic
The year 2020 was truly unprecedented. While many nations are now rolling out vaccination programs, and over 2.45 billion people
have received at least one dose, COVID-19 will likely persist for some time, affecting both our personal lives and the economy.
The virus reached pandemic status alarmingly fast, infecting over 177 million, taking over 3.83 million lives and pummeling the global economy. And just as we thought the virus was under control, new variants lead to second and third waves, resulting in further lockdowns and plant closures.
Prioritizing Employee Safety and Stable Growth
The pandemic has taught us all to be constantly vigilant and not take safety for granted. Though initially ill-prepared, focused on safety, our
DIC Asia Pacific team has worked tirelessly to draft new management guidelines and practices, effectively disseminated, and implemented.
Thus, we managed to curb the spread of COVID-19 and secure safe working environments. While the pandemic did cause disruptions and
confusion, DIC Asia Pacific entities have remained focused on delivering the quality products our customers depend on.
Despite the pandemic, DIC Asia Pacific had to make some difficult but necessary decisions. Sadly, we had to transition the Australian and New Zealand news inks business from a manufacturing to a trading model. We did so successfully and ahead of plan.
In India—where a steep decline in publishing wiped away 70% of normal average volumes—Team DIC has managed operating profits month-on-month since April 2020. We accomplished this through value engineering, effective cost mitigation and working capital management. Moreover, DIC India Ltd. was the first to initiate digitalization, introducing the Ink Master Mobile Application to address day-to-day customer queries.
Meeting our Customers and Community Needs
In Thailand, through strong relationships with Global Key Account partners, our DIC colleagues at Siam Chemical Industry Co., Ltd., managed to secure a large new contract. In Malaysia, even with virus cases spiking, all entities performed well. Exemplifying DIC CSR, the region participated in the first regionally coordinated CSR program, with many employees taking time to distribute DIC Health Packs to the underprivileged and essential workers. This was The DIC Way in action.
Overall, the pandemic impact has been severe, but through our actions, particularly in-plant,
production teams, in-plant technicians, quality control and lab members, and safety officers
helped grow revenue by 6% month-on-month since May 2020. Together with team members
working remotely to coordinate the support functions, DIC Asia Pacific has maintained an
exemplary safety record.
Of course, we had failures. However, we were not disheartened and continued to work even harder. The Asia–Pacific region managed to achieve a total recordable injury rate (TRIR) of 0.86— the lowest in the DIC Group and a major achievement, given that our score was over 2.0 the past two years. We achieved this by focusing on Safety First at all levels, with over 90% of employees participating in safety e-learning programs.