What is Coloring and Decoration?
Objects like apples and stained glass selectively reflect, transmit, and absorb specific wavelengths of light from a light source illuminating them. People take in these reflected and transmitted wavelengths with their eyes and color is what they sense when this information signal is processed by the brain. Controlling the reflection, transmission, and absorption of light is the key point when expressing color. Coloring is vital to designing and developing color materials like pigments. Color management of materials produced using color materials like printed matter and accurately conveying color are very important in the world of coloring.
DIC's Coloring/Decoration Technology
Design support technology that includes predicting the color of pigment particles and crystals created by arranging atoms virtually on a computer and evaluating the pigment particle size and dispersion state to find the reason for differences in color plays an important role in DIC's color material design. DIC also offers DIC standard colors and color management technologies for reproducing those colors as technologies for managing the colors in printed matter. And when printing or coloring, DIC also offers the "DIC Color Guide" as a reference for specifying colors. The "DIC Color Guide" specifies industry standard colors in processes to determine color in various industries including the printing industry, and it is also evolving into a digital color guide that supports digital design and IT. The optimal combination of color and light can also be provided in finished products because of DIC's coloring technologies. DIC's strength is being able to propose color and light sources in a set that can strongly appeal to consumers according to package shape and design.
Examples of DIC products created by coloring and decoration technology
DIC Color Guide
Fastogen Super Red 254 226-0200 high chroma DPP pigment
Since the "DIC Color Guide" series appeared as a ink sample book in 1968, it has come to contain 2230 colors and is in a position as the color industry standard with 90% of the color sample book share in Japan. It is naturally used in graphics, but it is also used in a wide range of fields that include fashion, interiors, and products. The "DIC Color Guide Part 2" that supplements the three volume "DIC Color Guide" achieves delicate color variations and easy-to-understand color arrangements. We also offer the "DIC Color Guide Traditional Color Series" that reproduces the traditional colors of Japan, France, and China. The "DIC Digital Color Guide" is a color tool that supports the age of digital information technologies and social communication. The practical usage of color in the digital world will easily spread with our digital color guide software for the iPhone and iPad.
- * iPhone and iPad are trademarks of Apple Inc.
High grade pigments are high value added pigments that are used in coatings and plastics that require heat resistance and weather resistance. Red high grade pigments make up about half of that demand. High chroma DPP pigments are vivid red pigments that are used in coatings for high grade applications like those for vehicles because they possess excellent weather resistance.
DIC produces and sells many hues of red high grade pigments from scarlet red tinged with yellow to magenta (pink) tinged with blue. Many different colors can be obtained by mixing together different colors of pigments, but the chroma (vividness) of the coating film decreases. To obtain high vividness, pigments are required that have high chroma for each hue. This product is the most vivid out of our red pigments that answer these requirements. DPP pigments have a strong crystal state because of their molecular structure, so they possess high weather resistance that is well suited to automotive applications. This product was accomplished by chemical structure synthesizing technology developed by Sun Chemical, a DIC group company in the USA, and DIC's pigment particle control technology.