Communication with Society

Ties with Society

DIC’s display at the Itabashi Public Library (Takashimadaira, Tokyo)
DIC’s display at the Itabashi Public Library (Takashimadaira, Tokyo)

Award certificate from the All Japan Calendar Competition(2016)
Award certificate from the All Japan Calendar Competition(2016)

In addition to the business community, the DIC Group takes steps to enhance communications with ordinary consumers, including students. In fiscal year 2016, the Group deployed the DIC Color Guide® Event Pack, developed to encourage solo branding initiatives by employees, at sites across Japan.
In July 2016, the Group created a display introducing DIC at the Itabashi Public Library, in Tokyo, the second consecutive year it has done so. The display focused on the Group’s efforts to develop environment-friendly products, one of its core sustainability initiatives, as well as on its social contribution efforts, including the Kawamura Memorial DIC Museum of Art.
DIC’s calendar for 2017 was honored with a silver award in the corporate calendars category of the 68th All Japan Calendar Competition, sponsored by the Japan Federation of Printing Industries and Japan Printing News Co., Ltd. An annual event, the All Japan Calendar Competition recognizes the best calendars produced by general companies, publishers and printing companies, among others, in terms of printing technology, planning, design, functionality and creativity. DIC will continue working to plan, design and produce innovative original calendars that appeal to stakeholders.
At the Kawamura Memorial DIC Museum of Art’s, a concert was held with the aim of introducing the unique vision of Cy Twombly, one of the most acclaimed names in 20th-century American art, through music. The concert, which was attended by 90 people, was held in the Twombly Room, a permanent room for the Twombly works in the museum’s collection.
In fiscal year 2016, the Group also launched an ambitious branding program that included airing a new brand advertisement for television, Kyo wa Nani Iro?(What Color is Today?). At the same time, the DIC global website was updated to include a dedicated page that introduces branding initiatives and features a new corporate PR film.

Communications in the Field of Education

6th Chiba Science School Festival
6th Chiba Science School Festival

In August 2016, the Central Research Laboratories sponsored a booth at the 6th Chiba Science School Festival, held at the Chiba Institute of Technology. With the aim of supporting the scientific research efforts of high school students, as well as encouraging elementary and junior high school students to take a greater interest in science, the Central Research Laboratories organized its booth around the theme “Hands-On Learning: Color Universal Design and the Extraction of Color,” offering students the chance to conduct experiments in the area of RGB, the primary colors of light and differences in how people see color, as well as in the extraction of the natural blue colorant in Spirulina.
DIC Graphics’ Nagoya Branch held a color seminar for students at Nagoya University of the Arts titled “A Basic Understanding of Color Expression.” The seminar covered a variety of topics, including the rudiments of color reproduction, methods of expressing color using conventional printing and digital devices, issues in the area of color communication and the use of traditional colors, as well as introduced color-related initiatives being undertaken by the DIC Group.

Ties with the Media

Ties with the Media

DIC is reinforcing efforts to provide information with newspapers, magazines and other media as a means of enhancing its ability to communicate with its many stakeholders, who include its customers and shareholders, investors and local communities. This reflects a conviction that effective, independent publicity and advertising that facilitates objective media coverage is vital to securing stakeholders’ understanding of the DIC Group and its operations. In fiscal year 2016, DIC provided the media with information on a variety of key subjects, including new products, operating results, sustainability initiatives and personnel systems. Increased media coverage brought positive responses from stakeholders across the board.

Responsible Care Dialogue Meeting Held at Sakai Plant

The general manager of the Sakai Plant greets participants
The general manager of the Sakai Plant greets participants

Participants listen intently to DIC’s presentation
Participants listen intently to DIC’s presentation

In February 2014, DIC’s Sakai Plant hosted the ninth Sakai–Senboku region Responsible Care dialogue meeting. This meeting, which is sponsored by the RC Committee of the Japan Chemical Industry Association (JCIA) and five committee member companies with operations in the Sakai–Senboku region (Mitsui Chemicals, Inc., Lion Corporation, Ube Industries. Ltd., Sakai Chemical Industry Co., Ltd., Kyowa Hakko Kirin Co., Ltd. and DIC) and held biennially with the aim of deepening local understanding of the activities of member companies, focuses on introducing the operations of the companies and panel displays describing the companies’ Responsible Care initiatives. The 2014 meeting welcomed 80 stakeholders, including local government and other officials, municipal employees and teachers.

DIC’s presentation touched on the Sakai Plant’s earthquake safety measures and tsunami countermeasures, both areas of particular concern, and succeeded in increasing local awareness of the Sakai Plant’s emergency shutdown system, emergency shutdown training program and tsunami evacuation plan and emergency supply stockpile. Following the presentation, DIC took participants on a tour of the Sakai Plant and held a session to exchange views. Response to DIC’s efforts was positive, with participants commenting that they had learned a lot about the history and operations of DIC and of the Sakai Plant, and that they recognized DIC as a Company that would put safety and respect for human life first in the event of an earthquake or a tsunami.

Participation in Eco-Products 2013 and Tokyo Designers Week 2013

DIC’s booth at Eco-Products 2013
DIC’s booth at Eco-Products 2013

Tokyo Designers Week 2013
Tokyo Designers Week 2013

In addition to the business community, the DIC Group took steps to enhance communication with students and other consumers in fiscal year 2013. In October, subsidiary DIC Color Design, Inc., participated in Tokyo Designers Week 2013, taking part in an exhibit focusing on Asian color use and aesthetics that enabled it to convey the DIC Group’s role as an organization that helps bring color to life to a variety of stakeholders. In December, DIC participated in Eco-Products 2013, marking its first appearance in this annual event, which is noted for attracting a broad range of ordinary consumers. DIC’s Eco-Products 2013 booth included environment-friendly printing inks; PPS resin, which plays a key role in reducing the weight of automobiles; and a presentation on how the Group’s technologies for cultivating Spirulina are aiding research in the area of biofuels.

HIDA Group Tours Wastewater Treatment Facility at DIC’s Sakai Plant


Facility tour

On November 21, 2013, 20 participants in the Program on Industrial Waste-Water Treatment Technologies for Asia (PAWW), an initiative hosted by the Overseas Human Resources and Industry Development Association (HIDA) in collaboration with Osaka Prefecture, toured the wastewater treatment facility at DIC’s plant in Sakai, Osaka. Participants—executives from Thailand and other parts of Southeast Asia—spent approximately 10 days in Japan, during which they attended university lectures and toured government and private-sector facilities, among others. The decision to include the Sakai Plant’s wastewater treatment facility in the program reflects the fact that the facility has long been given solid marks from the prefectural government’s Environment Bureau and has been endorsed by the Bureau as a model for such facilities.

After visitors were greeted by the general manager of the Sakai Plant, the leader of the plant’s Environment, Safety and Quality Group gave a brief outline of the plant’s wastewater treatment facility. Participants were then taken to see the facility in action. Following the tour, a question-and-answer session was held.

Because the Sakai Plant’s wastewater treatment facility is jurisdictionally located in the Seto Inland Sea region, it is subject to numerous restrictions governing impurity concentrations and volumes and wastewater discharge. In response to these stringent regulations, in 1973 the plant’s wastewater treatment facility came on line. Since then, the facility has operated without incident, a factor that in DIC’s view has contributed to its outstanding reputation. In addition to the facility, praise has been given to the technological skills of facility operators. Facility operators also provide training for DIC Group companies worldwide, underscoring the importance DIC places on ensuring technologies are passed down to successive generations of employees.

Looking ahead, the Sakai Plant pledges to continue contributing to environmental protection by ensuring the water it returns to the sea is clean and safe.

Kawamura Memorial DIC Museum of Art Welcomes ASEAN Ambassadors, Embassy Employees and their Families

The curator gives a guided tour of the museum
The curator gives a guided tour of the museum

On November, 2012, members of the ASEAN Committee in Tokyo (ACT), comprising the ambassadors to Japan of the 10 Association of Southeast Asian Nations (ASEAN) member states*, as well as embassy employees and their families, were invited to participate in ACT FAMILY DAY 2012, which was held on the multipurpose athletic field of the Kawamura Memorial DIC Museum of Art, in Sakura, Chiba.

Under bright sunshine, the approximately 350 guests took part in a variety games and workshops. Other events organized to promote international interaction included a lunch featuring dishes from each country, which were laid out on tables in tents set up for each embassy group.

The Kawamura Memorial DIC Museum of Art’s curator gave three guided tours, enabling approximately 100 of the attending ambassadors, their spouses and embassy employees to fully enjoy the facility’s extensive exhibits.

Looking ahead, the Sakai Plant pledges to continue contributing to environmental protection by ensuring the water it returns to the sea is clean and safe.

  • *The 10 member states of ASEAN are, in alphabetical order, are ; Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. The association’s headquar ters are in Jakar ta, Indonesia.

Color Seminar at the Takamatsu City Office

Scene from the simulation experience
Scene from the simulation experience

In June, 2013, DIC held a Color Universal Design Seminar for employees of Takamatsu City Office in Kagawa Prefecture. Takamatsu established the Universal Design (UD) Promotion Office in April, 2012 with their basic principle of “highly respecting, supporting minds with hospitaility “At the seminar, DIC employees introduced UD color proposals , regardless of handicaps, to live comfortably, and UD examples now available in Takamatsu in front of 130 participants. Later the introduction of the brand “DIC200” that have been approved by the Color Universal Design Organization has been done, and offered simulation experiences using filters simulating par tial color blindness, attracting participants’ interests.

DIC Group CSR Initiatives in the PRC Wins GoldenBee Ecological Civilization Award

GoldenBee Ecological Civilization Award
GoldenBee Ecological Civilization Award

At the Seventh International CSR Forum and Ceremony to announce the 2011 GoldenBee CSR China Honor Roll, sponsored by the China WTO Tribune*, DIC (CHINA) Co., Ltd., won the GoldenBee Ecological Civilization Award.

The GoldenBee CSR China Honor Roll& mdash;named for the honeybee, a symbol of harmonious coexistence in the PRC & mdash;was established with the aim of recognizing companies with excellent corporate social responsibility (CSR) practices by naming them GoldenBee enterprises.

In making the award, the jury noted that high marks had been given to DIC (CHINA)& rsquo;s responses to a survey regarding its CSR initiatives. The jury also acknowledged a report by Deqing DIC Synthetic Resins, Ltd., a manufacturer of hard resins used in printing inks, on its introduction of a carbon-neutral, wood waste-fueled biomass boiler for the heating and thermal storage of rosins and other materials.

This annual event is attracting increasing attention, underscoring a growing awareness of the importance of CSR in the PRC in this era of rapid economic growth.

* The China WTO Tribune, which is supervised by the Ministry of Commerce, is a monthly financial journal that aims to enhance domestic awareness of the impact of the global economy’s impact on economic growth in the PRC and global economic trends, among others.

DIC launches Making the Cherry Trees Blossom with Love color education project as part of earthquake relief efforts

Children participating in the workshop held at Yawata Hanazono Kindergarten in the city of Tagajo, Miyagi
Children participating in the workshop held at Yawata Hanazono Kindergarten in the city of Tagajo, Miyagi

Workshop in progress
Workshop in progress

Children from Yawata Hanazono Kindergarten with their own blossoming cherry tree
Children from Yawata Hanazono Kindergarten with their own blossoming cherry tree

With the aim of helping restore peace of mind to the many children affected by the Great East Japan Earthquake of March11, 2011, in March 2012 DIC launched a project dubbed Making the Cherry Trees Blossom with Love.With the aim of helping restore peace of mind to the many children affected by the Great East Japan Earthquake of March11, 2011, in March 2012 DIC launched a project dubbed Making the Cherry Trees Blossom with Love.

The project involved dispatching sets comprising 150 heart-shaped stickers (similar to cherry blossom petals) and a large piece of pasteboard bearing a painted cherry tree trunk and branches to 34 nursery schools and kindergartens in Iwate and Miyagi prefectures. The heart-shaped stickers featured in 12 exquisite colors selected from the DIC Color Guide’s Traditional Japanese Colors collection. Each set also included a printout describing the colors and their derivations. The idea was to have children affix the blossom petal stickers to the tree branches to make their cherry tree burst into bloom.


Workshops were then held at the nursery schools and kindergartens with the assistance of DIC employees. Each participating child was asked to choose a sticker in the color he or she liked best and then to write a message or a draw a picture on the sticker before affixing it to one of the branches. Comments from school staff viewing the colorful results of the children’s joyous efforts included "I had no idea there were so many shades of pink!" and "It would be great if the children had more opportunities to experience many different colors."


Since 2011, DIC has promoted a wide range of color education initiatives aimed at helping children learn about color, including seminars for child-care specialists and DIC Color Guide-based workshops for preschool-age children.

DIC’s Hokuriku Plant wins Energy Conservation Grand Prize

At the ceremony
At the ceremony

On February 1, 2012, DIC’s Hokuriku Plant was awarded the Chairman’s Prize at the 2011 Energy Conservation Awards, which are sponsored by the Energy Conservation Center (ECCJ) with the cooperation of the Ministry of Economy, Trade and Industry. The honor was given in recognition of the plant’s system for reducing energy consumption, which employs visual representation to clarify energy consumption. The following day, February 2, Sayaka Hashimoto of the Hokuriku Plant’s Utility Control section, took the stage to talk about the plant’s goal of capitalizing on its award-winning system to establish itself as a world-class production facility.

Initiatives undertaken by the Hokuriku Plant

Miss Hashimoto(right) and Mr. Abe, Group Leader(left) talked about the activity at the meeting held on Feb. 2
Miss Hashimoto(right) and Mr. Abe, Group Leader(left) talked about the activity at the meeting held on Feb. 2
Miss Hashimoto(right) and Mr. Abe, Group Leader(left) talked about the activity at the meeting held on Feb. 2

The Hokuriku Plant employs visual representation aimed at, among others, clarifying energy use by application, reducing the amount of energy used per unit of production and rationalizing energy costs. Of particular note, the plant has implemented a four-step energy management system that creates a detailed visual representation of energy use through infrastructure development and the visualization of energy data for steam lines up to the production floor entrance, as well as of product-specific energy use per unit of production and manufacturing data. The system enabled the plant to achieve a 220-kiloliter reduction in annual energy consumption, calculated in tons of crude oil. The plant also publishes a short newsletter outlining its various energy conservation initiatives on the DIC Group’s intranet.

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