SpecialFeaturePigments for Cosmetics

Rich color and superior safety contribute to the cosmetics industry

Develop color materials that meet the stringent safety and quality management standards required for use in cosmetics

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Many people use cosmetics because doing so makes them feel more attractive and confdent. Cosmetics are also an important aspect of fashion and culture, bringing rich color to everyday life. The quality of cosmetics is infuenced by multiple factors, including the materials used to impart color. Color materials for cosmetics, which can be classifed broadly as organic pigments, inorganic pigments, dyes and natural colorants, are particularly important in makeup, which includes lipstick, mascara, eye shadow and base makeup products such as foundation, primer and concealer.

Color materials for cosmetics can be of mineral, vegetable or synthetic origin. Recently, consumers demand low heavy metals contamination in these kinds of colorants. For this reason, many countries and regions have established safety standards for cosmetics and are working to strengthen restrictions on heavy metal contaminants in color materials.

With population and economic growth in emerging markets expected to drive up demand for cosmetics in the years ahead, cosmetics manufacturers worldwide are coming under increasing pressure to adhere to pertinent laws and regulations and guarantee the safety of their products, as well as to promote awareness and compliance across their entire supply chains.

Superior color materials that comply with safety standards, laws and regulations in countries and regions around the world

DIC’s Response

コンフォートライフ

安全・安全

利便性の向上

Sun Chemical provides pigments for cosmetics that are among the top in the world.

CITE Japan 2015

CITE Japan 2015

CITE Japan 2015
DIC’s booth at CITE (Cosmetic Ingredients and Technology Exhibition) Japan 2015

DIC Group company Sun Chemical’s products are the choice of cosmetics manufacturers worldwide, reflecting solid marks given the company’s 50-plus years in business, during which it has built up formidable product development capabilities, production technologies and knowledge of color, as well as its ability to comply swiftly with laws and regulations, as well as with safety standards, in different geographic markets. For example, the U.S. Food and Drug Administration (FDA) has established rigorous standards governing, among others, prohibited ingredients, content, composition and labeling, with which all color materials for cosmetics must comply. Sun Chemical’s organic pigments for cosmetics are FDA-certified.

Sun Chemical continues to leverage its extensive technologies to develop unique organic, inorganic and hybrid organic–inorganic pigments. Known as having some of the lowest residual heavy metal levels of any products on the market, Sun Chemical pigments continue to make them a popular choice for such diverse applications as lipstick, foundation, nail polish and hair coloring.

Sun Chemical’s lineup of pigments for cosmetics
Sun Chemical’s lineup of pigments for cosmetics

DIC and Sun Chemical are Stepping Up Collaboration to Expand Markets and Enhance Product Appeal.

Sun Chemical became a subsidiary of DIC in 1986. Since then, the two companies have built a strong alliance in multiple fields. Recognizing the importance of strengthening collaboration with Sun Chemical and further maximizing synergies to achieve further growth, in January 2016 DIC established a dedicated department to handle pigments for cosmetics within its new Pigments Product Division. Under its new medium-term management plan, DIC108, which was announced in February 2016 and will guide its efforts from fiscal year 2016 through fiscal year 2018, the DIC Group has positioned pigments for cosmetics as a key growth business. Going forward, the Group will work to expand this business in Japan, as well as to advance into untapped markets in emerging economies and elsewhere and expand its development of products in the personal care market, which includes body care, skin care and hair care products.

KEY PERSON of DIC

Senior Manager of Product Planning, Pigments Product Division, Fine Chemicals Segment Yoshinari Akiyama

In the future, we hope to market “designed-in-Japan” pigments for cosmetics in global markets.

With the passing of stringent laws and regulations governing cosmetics in emerging economies in recent years, Sun Chemical has seen a sharp increase in orders for its pigments for cosmetics, which are renowned for their quality and safety. Struggling to keep pace with demand, the company has resolved to expand production capacity at its plants in the United States and the United Kingdom. One of main objectives of our product division is to promote the global expansion of the DIC Group’s pigments for cosmetic business, with a key task being to establish operations in Japan. I am confident that collaboration between DIC and Sun Chemical will lead to the development of “designed in Japan” pigments that will gain favor in global markets.

Senior Manager of Product Planning, Pigments Product Division, Fine Chemicals Segment Yoshinari Akiyama

Manager Pigments Sales Department 1, Pigments Product Division, Fine Chemicals Segment Manabu Ohira

One day, people will automatically associate the DIC name with pigments for cosmetics.

Our team was established to promote marketing and sales as part of a larger project aimed at building a value chain by DIC for Sun Chemical pigments for cosmetics. In addition to leading cosmetics manufacturers, our customers include companies that process pigments into functional ingredients, as well as companies that manufacture cosmetics on an OEM basis. I look forward to the day when the Japanese market automatically associates the DIC name with pigments for cosmetics. To this end, we are not only implementing conventional sales initiatives but also participating in cosmetics industry trade shows and making use of mass media and the website to promote sales.

Manager Pigments Sales Department 1, Pigments Product Division, Fine Chemicals Segment Manabu Ohira

Pigments Sales Department 1, Pigment Product Division, Fine Chemicals Segment Mari Samejima

I am working to expand sales channels with the aim of “Making it Colorful.”

The DIC Group’s brand slogan is “Color & Comfort.” Our new medium-term management plan, DIC108, outlines three key corporate values, one of which is “Making it Colorful.” Both of these phrases really resonate with the value provided by color materials for cosmetics and have provided extra encouragement to those of us in this business. Pigments for cosmetics may strike some people as an unusual fit for DIC, but these pigments are used in products for consumers, so enhancing recognition of the Sun Chemical brand name will also encourage familiarity with the DIC name. Looking ahead, I will continue working to expand sales channels, placing a high priority on the perspective of consumers who use cosmetics.

Pigments Sales Department 1, Pigment Product Division, Fine Chemicals Segment Mari Samejima

Message from Sun Chemical

Global Director Cosmetics Bart Vanderbiest

“Not just a pretty face”

With global demand for high-quality organic pigments growing at double-digit rates, driven by more stringent global regulations and trends, mainly in decorative lip care products and nail polish, it is important that our company further diversifes and works on longer-term strategic projects in the cosmetics industry.
Our “Not just a pretty face” concept shows our customers that we have an extensive range of inorganic pigments, traditional and functional fillers, soft focus pigments, effect pigments, dyes and—last but not least—treated pigments, suitable for applications in skin care, toiletries and spa treatment products.
Together with our capacity increases at both production sites, in the United States and the United Kingdom, to support the base business, this is a way to show our commitment to the high-value, fast-moving cosmetics world.

Global Director Cosmetics Bart Vanderbiest

Sun Chemical team at In-Cosmetics Paris, 2016
Sun Chemical team at In-Cosmetics Paris, 2016

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