Social Contribution Activities

Basic Approach to Social Contribution

Based on its Guidelines for Social Contribution Activities, established in fiscal year 2009, the DIC Group works to ensure harmony with local communities and individuals through activities aimed at building a strong relationship with society.

The DIC Group’s Guidelines for Social Contribution Activities

In line with its Color and Comfort by Chemistry management vision, the DIC Group will promote social contribution initiatives in three areas: business activities, culture and education, and communities and society.

Business activities
The DIC Group will offer products and services that contribute to the development of a sustainable society and protection of the global environment from the viewpoint of “CSR through business activities.”
Culture and education
The DIC Group will engage in activities that will contribute to the development and promotion of culture, the arts, science and education, including fostering next-generation human resources in areas such as the culture of color and chemistry.
Communities and society
The DIC Group will strive to coexist harmoniously with local communities to develop a relationship of mutual trust. Moreover, the Group will provide an environment that enables employees to engage in voluntary contribution activities in their respective local communities.

Publication of the Guidebook for the Color Universal Design–Recommended Color Set

Press conference introducing the newly developed tactile paving
Press conference introducing the newly developed tactile paving

JIS safety colors (before and after revision of standard)
JIS safety colors (before and after revision of standard)

The DIC Group is actively involved in R&D in the area of color universal design (CUD), as well as in expanding public awareness and understanding of CUD’s importance. Under the supervision of the University of Tokyo, the Group, in cooperation with the Japan Paint Manufacturers Association, the Industrial Research Institute of Ishikawa and the Color Universal Design Organization, created the Color Universal Design–Recommended Color Set and, in 2013, published the Guidebook for the Color Universal Design–Recommended Color Set. In developing the color set, the organizations capitalized on their particular expertise and verification by study participants with various types of color vision to adjust proposed colors, a process that facilitated the creation of a set of colors that are relatively easy to distinguish regardless of ability to see colors and can be reproduced using printing inks, coatings and digital imaging.
In 2015, Chiba University, the Central Research Laboratories and DIC Color Design, Inc., gave presentations on issues to consider in printing warnings and other important information on packaging and the results of joint research on the color appearance of red spot colors at two international academic conferences. The results of joint research in the use of color in an aging society were presented at a meeting of the Color Science Association of Japan in June 2017. Two color options were developed (a warm orangey yellow and a cool yellowish green) to give architects and others more choice.
In spring 2018, manufacturers began marketing new tactile paving to assist visually impaired pedestrians developed by DIC in collaboration with the University of Tokyo and architect Kengo Kuma in a project that began in 2011. Developed to ensure high visibility for visually impaired individuals and harmony with the landscape, the new paving was also designed with studs that do not pose a barrier to wheelchairs and strollers.
In April, DIC participated in the project to revise the Japan Industrial Standards (JIS) standard for safety colors (JIS Z 9103). With the goal of choosing colors that can be distinguished by people with diverse color vision, the project used the findings of an extensive survey to conduct a comprehensive review of safety colors from the perspective of CUD. The revised standard for safety colors is expected to increase safety and convenience for visitors to Japan and individuals with diverse color vision in advance of the Tokyo 2020 Olympic and Paralympic Games.
Looking ahead, DIC will continue to promote a variety of research initiatives that contribute to society and add color to lifestyles.

Visiting Science Lab Program

Visiting science lab
Visiting science lab

DIC’s 2017 Education Support Grand Prix award certificate
DIC’s 2017 Education Support Grand Prix award certificate

In line with the Japanese government’s efforts to promote career education initiatives, as well as to help curb a decline in the popularity of science among children, DIC and DIC Graphics conduct visiting science labs at public elementary schools. Through this program, the Group seeks to spark children’s interest in science and encourage them to realize the close relationship between science and their everyday lives. Since launching this initiative in 2010, the two companies have conducted visiting science labs at 35 schools for approximately 2,700 sixth-graders.
In fiscal year 2017, this program won silver in the 2017 Education Support Grand Prix, sponsored by Tokyo-based Leave a Nest Co., Ltd. The Education Support Grand Prix is the only awards program in Japan that evaluates and recognizes the educational initiatives of companies committed to helping children thrive from both a business and an educational perspective. In explaining its decision, the jury cited measures and systems in place to ensure that the DIC Group’s program—the goal of which is purely to contribute to society—continues regardless of fluctuations in operating results. Jury members also gave high marks to the program’s use of know-how and technologies unique to the DIC Group, as well as to its clear positioning as an initiative that enables the Group to contribute through its business activities to the success of the SDGs. DIC pledges to continue offering this program in the years ahead.

COMMENT

This is a program that is closely linked to children’s everyday lives.

DIC and DIC Graphics began conducting science labs at our school in 2017. In addition to the employee who served as instructor, the lab included a number of other employees, each of who worked with four or five students. This ensured that experiments were both safe and fun, resulting in a science lab that was a truly valuable experience for all participants. In addition to helping children realize that studying science is useful in everyday life, the lab aligned with regular curriculum units, meaning that the school’s burden for preparation was minimal. From the perspective of career education, the value of these science labs is enhanced by the fact that they are conducted by a well-known company with close ties to our community.

Principal, Itabashi Municipal Kami-Itabashi No. 2 Elementary School Yukio Ozawa

Principal, Itabashi Municipal Kami-Itabashi No. 2
Elementary School Yukio Ozawa

Initiatives Led by the Central Research Laboratories

Visiting lab lesson
Visiting lab lesson

The Central Research Laboratories offer a variety of programs in such uniquely DIC topics as synthesis and chromatics to the students of local schools. In December 2017, students from Chiba Prefectural Sakura High School—a Super Science High School*— were invited to take part in a visiting lab lesson conducted by staff of the Central Research Laboratories on the themes of “colorant extraction using Spirulina” and “measuring rheologic behavior using mayonnaise and honey.” The young researchers who serve as lab instructors also incorporated a career education component, taking time to talk to students about how they became interested in science, their choice of university and the challenges and rewards of being a researcher.

  • *A designation awarded by Japan’s Ministry of Education, Culture, Sports, Science and Technology (MEXT) to senior high schools that implement curricula focused on the sciences and mathematics that goes beyond MEXT’s official guidelines with the aim of fostering the next generation of talented engineers and scientists.

Kawamura Memorial DIC Museum of Art

The Kawamura Memorial DIC Museum of Art, located adjacent to the Central Research Laboratories in Sakura, Chiba Prefecture, was established in 1990 to publicly exhibit works of art collected by DIC Corporation and its affiliates. In 2018, the museum is celebrating its 29th anniversary. As of December 2017, cumulative visitors to the museum had surpassed 2.4 million. DIC views operation of the museum, which assumed its current name in 2011, as a social contribution initiative that the DIC Group is uniquely positioned to undertake as an organization intrinsically involved in color.
The museum’s extensive collection spans numerous genres, encompassing works by Rembrandt; Impressionists such as Monet and Renoir; modern European artists such as Picasso and Chagall; early modern, modern and postwar Japanese artists; and luminaries of late-20 century American art, including Mark Rothko, Cy Twombly and Frank Stella. In addition to a standing exhibit from its permanent collection of more than 1,000 major works, the museum stages special exhibitions several times a year that focus on pertinent literary works and other artifacts that evoke the cultural atmosphere at the time works were created to help visitors better understand the collection. The museum also offers free-of-charge guided tours every afternoon beginning at 2:00 pm.
Another appealing aspect of the museum is its location on a lushly forested 10-hectare site alive with seasonal flowers and foliage that has been open to the public since the museum’s establishment. A total of 250 cherry trees—10 varieties in total—blossom every spring, while in summer wildflowers of all colors cover the site. Other highlights include the lotus pond at the back of the garden, which was expanded in 2015, and the wooded nature trail that traverses the site.
In a move aimed at promoting relations with the local community and fostering local cultural activities, the Kawamura Memorial DIC Museum of Art has established an annex gallery on the museum site that serves as an exhibition space for local amateur artists and is also made available to elementary and junior and senior high schools in the Sakura area for an exhibition of local students’ works.
The museum was also the first in Japan to introduce interactive methods originated by the Museum of Modern Art in New York for teaching children about art. To date, a total of 150 schools and more than 10,000 children have taken part in the museum’s educational programs, which are offered to entire classes led by elementary or junior high school teachers. This program has been certified every year since its establishment by the Association for Corporate Support for Arts under its This is MECENAT program.

  • Kawamura Memorial DIC Museum of Art Kawamura Memorial DIC Museum of Art

  • Outdoor terrace Outdoor terrace

  • Museum entrance hall
    Museum entrance hall

Matching Gift Program

DIC employees present a donation to Amagasaki Gakuen, a children’s home in Amagasaki, Hyogo Prefecture
DIC employees present a donation to Amagasaki Gakuen, a children’s home in Amagasaki, Hyogo Prefecture

A DIC employee presents a donation to Orion House, in Sakura, Chiba Prefecture, which provides support for disabled individuals
A DIC employee presents a donation to Orion House, in Sakura, Chiba Prefecture, which provides support for disabled individuals

DIC has a matching gift program whereby it matches the total amount collected through an annual year-end fundraising drive spearheaded by its employees’ union. Funds raised through the 2017 drive and matching gift program were donated to 22 children’s homes and facilities providing support for disabled individuals. In October 2017, the efforts of the team responsible for this program at the Sakai Plant over many years received a certificate of appreciation by the mayor of Osaka.

Support for Disaster-Hit Areas

DIC currently donates funds to assist reconstruction in areas devastated by the April 2016 Kumamoto Earthquake though participation in the IPPO IPPO NIPPON project, an initiative organized for this purpose Earthquake by Keizai Doyukai (Japan Association of Corporate Executives).

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