Social Contribution Activities

Basic Approach to Social Contribution

Based on its Guidelines for Social Contribution Activities, established in fiscal year 2009, the DIC Group works to ensure harmony with local communities and individuals through activities aimed at building a strong relationship with society.

The DIC Group’s Guidelines for Social Contribution Activities

In line with its Color and Comfort by Chemistry management vision, the DIC Group will promote social contribution initiatives in three areas: business activities, culture and education, and communities and society.

Business activities
The DIC Group will offer products and services that contribute to the development of a sustainable society and protection of the global environment from the viewpoint of “CSR through business activities.”
Culture and education
The DIC Group will engage in activities that will contribute to the development and promotion of culture, the arts, science and education, including fostering next-generation human resources in areas such as the culture of color and chemistry.
Communities and society
The DIC Group will strive to coexist harmoniously with local communities to develop a relationship of mutual trust. Moreover, the Group will provide an environment that enables employees to engage in voluntary contribution activities in their respective local communities.

Publication of the Guidebook for the Universal Color Design–Recommended Color Set

カGuidebook for the Color Universal Design–Recommended Color Set
Guidebook for the Color Universal Design–Recommended Color Set

Booth for evaluating colors and printed samples
Booth for evaluating colors and printed samples

The DIC Group is actively involved in R&D in the area of color universal design (CUD), as well as in expanding public awareness and understanding of CUD’s importance. Under the supervision of the University of Tokyo, the Group, in cooperation with the Japan Paint Manufacturers Association, the Industrial Research Institute of Ishikawa and the Color Universal Design Organization, created the Color Universal Design–Recommended Color Set and, in 2013, the published the Guidebook for the Color Universal Design–Recommended Color Set. In developing the color set, the organizations capitalized on their particular expertise and verification by study participants with various types of color vision to adjust proposed colors, a process that facilitated the creation of a set of colors that are relatively easy to distinguish regardless of ability to see colors and can be reproduced using printing inks, coatings and digital imaging devices. At AIC 2015 TOKYO, the midterm meeting of the International Colour Association (ACI) in May 2015, Chiba University, the Central Research Laboratories and DIC Color Design, Inc., gave a presentation on issues to consider in printing warnings and other important information on packaging and the results of joint research on the color appearance of red spot colors.
After AIC 2015 TOKYO, the DIC Group and Chiba University’s team continued to conduct joint research on the use of color in an aging society. The university gave a presentation on its findings at a meeting of the Color Science Association of Japan in June 2017. As people age, their ability to see colors deteriorates. Accordingly, for elderly people the visibility and legibility of colors in everyday life is as crucial as their aesthetic beauty. It is thus important to ensure that, for example, the printing on road signs is visible at night and that the instructions on pharmaceutical and food packaging is readable if the power goes out because of a disaster, and that signage and brochures are clear in museums, which may use low lighting to prevent damage to works of art. Accordingly, the DIC Group and Chiba University conducted a study of the impact of age and illumination level on the legibility printed materials. Because age reduces the ability to tell the difference between blue and black as a consequence of cataracts and other issues, researchers asked younger and older study participants to evaluate printed samples produced using blue print against achromatic backgrounds. This exercise enabled researchers to confirm differences in what is legible to the young and the elderly and identify color schemes that work under various illumination levels.
Looking ahead, the DIC Group will continue to promote research initiatives that contribute to society and add color to lifestyles.

Visiting Science Lab Program

Visiting science lab
Visiting science lab

The DIC Group’s Education Support Grand Prix certificate
The DIC Group’s Education Support Grand Prix certificate

In line with the Japanese government’s efforts to promote career education initiatives, as well as to help curb a decline in the popularity of science among children, DIC and DIC Graphics conduct visiting science labs at public elementary schools. Through this program, which focuses on, among others, experiments in pigment synthesis and offset printing, the Group seeks to spark children’s interest in science and encourage them to realize the close relationship between science and their everyday lives.
The DIC Group’s visiting science lab program was nominated and won gold in the 2016 Education Support Grand Prix, sponsored by Tokyo-based Leave a Nest Co., Ltd. The Education Support Grand Prix is the only awards program in Japan that evaluates and recognizes the educational initiatives of companies committed to helping children thrive from both a business and an educational perspective. One of 12 finalists from among 100 companies promoting next-generation initiatives, the DIC Group was selected through a stringent judging process by a jury consisting of leading educators. In explaining their decision, jury members cited measures and systems in place to ensure that the program, the goal of which is purely to contribute to society, continue regardless of operating results, as well as the use of know-how and technologies particular to the DIC Group and benefits for schools, which include the fact that students earn credits as factors behind their decision.

COMMENT

A model for educational support efforts for B–to–B companies

DIC’s visiting science lab program won gold in our 2016 Education Support Grand Prix. DIC’s initiative stood out among nominated programs from more than 100 other companies because rather than being an effort centered on advertising potential or boosting sales, it is an initiative that genuinely seeks to contribute to society. This approach earned high marks. Also worthy of praise is the fact that the program instructors who visit schools in the vicinity of DIC sites are trained researchers who do so as part of their regular work duties. Participation in the program is actually factored into employees’ performance reviews. DIC’s view of the program as a crucial initiative and active steps to position it as such serves as a model for educational support efforts by B-to-B companies. I look forward to DIC continuing to promote efforts that both support education for the next generation and foster the skills of its own employees.

Representative of the jury, Education Support Grand Prix General Manager, Leave a Nest Education Research Institute Daigo Fujita

Representative of the jury,
Education Support Grand Prix
General Manager, Leave a Nest Education Research Institute
Daigo Fujita

Initiatives Led by the Central Research Laboratories

Lab lesson for students of Seishin Gakuen High School
Lab lesson for students of Seishin Gakuen High School

The Central Research Laboratories offer a variety of programs in such uniquely DIC topics as synthesis and chromatics to the students of local schools. In November 2016, students from nearby Chiba Prefectural Sakura High School were invited to take part in a fashion design workshop that focused on the use of color and included a presentation color universal design. In December 2016, students from Seishin Gakuen High School in Ibaraki Prefecture—a Super Science High School*—were invited to the Central Research Laboratories to participate in a lab lesson on the theme of “synthesis and craftsmanship.” Led by researchers from the facility, the event was conducted in an actual laboratory and featured experiments and a hands-on lesson on the use of state-of-the-art analytical equipment with young researchers serving as lab instructors. In addition to experiments and lessons on the use of equipment, the event also incorporated a career education component, taking time to talk to students about how they became interested in science and the challenges and rewards of being a researcher.

  • *A designation awarded by Japan’s Ministry of Education, Culture, Sports, Science and Technology (MEXT) to senior high schools that implement curricula focused on the sciences and mathematics that goes beyond MEXT’s official guidelines with the aim of fostering the next generation of talented engineers and scientists.

Kawamura Memorial DIC Museum of Art

The Kawamura Memorial DIC Museum of Art, located adjacent to the Central Research Laboratories in Sakura, Chiba Prefecture, was established in 1990 to publicly exhibit works of art collected by DIC Corporation and its affiliates. In 2017, the museum celebrates its 28th anniversary. As of December 2016, cumulative visitors to the museum had surpassed 2.3 million.
The museum’s extensive collection spans numerous genres, encompassing works by Rembrandt; Impressionists such as Monet and Renoir; modern European artists such as Picasso and Chagall; early modern, modern and postwar Japanese artists; and luminaries of late-20th century American art, including Mark Rothko, Cy Twombly and Frank Stella. In addition to its standing exhibit from its permanent collection of more than 1,000 major works, the museum stages special exhibitions several times a year that focus on pertinent literary works and other artifacts that evoke the cultural atmosphere at the time works were created to help visitors better understand the collection. The museum also offers free-of-charge guided tours every day at 2:00 p.m.
Another appealing aspect of the Kawamura Memorial DIC Museum of Art is its location on a lushly forested 10-hectare site alive with seasonal flowers and foliage that has been open to the public since the museum’s establishment. The site’s 250 cherry trees—10 varieties in total—blossom every spring. In summer, flowers of all colors bloom profusely. Other highlights include the lotus pond at the back of the garden, which was expanded in 2015, and the wooded nature trail that traverses the spacious site.
In a move aimed at promoting relations with the local community and fostering local cultural activities, the museum has established an annex gallery on the museum site that serves as an exhibition space for local amateur artists and is also made available to elementary and junior and senior high schools in the Sakura area for an exhibition of local students’ works.
The Kawamura Memorial DIC Museum of Art was also the first museum in Japan to introduce interactive methods originated by the Museum of Modern Art in New York for teaching children about art. To date, a total of 140 schools and more than 10,000 children have taken part in the museum’s educational programs, which are offered to entire classes led by teachers.

  • Kawamura Memorial DIC Museum of Art Kawamura Memorial DIC Museum of Art

  • Verdant garden with terrace Verdant garden with terrace

  • Entrance hall
    Entrance hall

Siam Chemical Industry Earns Fifth Consecutive CSR-DIW Award

In 2016, DIC Group company Siam Chemical Industry was once again presented with a CSR-DIW Award by the Thai Ministry of Industry, the fifth consecutive year it has been so honored. The CSR-DIW Award program was established in 2008 with the goal of raising the global competitiveness of Thai companies. Awards are given annually to companies in recognition of CSR initiatives judged as exceptional from the perspective of seven core subjects defined in ISO 26000, the International Organization for Standardization’s standard for social responsibility.
Siam Chemical Industry’s CSR initiatives in 2016 included a volunteer clean-up initiative at a support facility for individuals with disabilities located near the company’s factory. The approximately 300 employees who took part spent a whole day cleaning the facility, repainting external walls and playground equipment such as swings and seesaws, and improving the facility’s garden by pulling weeds and spreading artificial turf. Siam Chemical Industry pledges to continue contributing to Thai society through effective sustainability initiatives designed to benefit local communities.

  • Volunteer clean-up initiative Volunteer clean-up initiative

  • Volunteer clean-up initiative

  • Employees of Siam Chemical Industry Employees of Siam Chemical Industry

Matching Gift Program

DIC employees visit child welfare facility Anzu no Ie in Hakusan, Ishikawa Prefecture, to present a donation
DIC employees visit child welfare facility Anzu no Ie in Hakusan, Ishikawa Prefecture, to present a donation

DIC has a matching gift program whereby it matches the total amount collected through an annual year-end fundraising drive spearheaded by its employees’ union. Funds raised through the 2016 drive and matching gift program were donated to 20 children’s homes and facilities providing support for disabled individuals.

Support for Disaster-Hit Areas

DIC donated funds via the Japanese Red Cross Society to assist with recovery efforts in the wake of the April 2016 Kumamoto Earthquake.

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