Branding

Having positioned 2016 as the inaugural year of its new branding program, the DIC Group is implementing a broad range of systematic, forward-looking measures directed at both internal and external stakeholders. As a first step, and pondered the question of what value we provide and what role we are expected to play. This process led us to establish a new brand slogan and to articulate three corporate values.

DIC Corporate PR Film

DIC Corporate PR Film

Based on the brand slogan "Color & Comfort" and three corporate values, the DIC Group published "Corporate PR Film" that makes it easy to understand what company DIC is and what value it brings to stakeholders.

DIC Corporate PR Film
YouTube

Brand Slogan

Color & Comfort

Based on the Group’s “Color & Comfort by Chemistry” management vision, the new brand slogan was chosen because it clearly and concisely conveys the value that the DIC Group provides and because its suitability for global use will encourage greater brand awareness worldwide.

“Color & Comfort” expresses the DIC Group’s desire to help create a society that adds rich color and comfort to people’s lives. Looking ahead, the Group will work to communicate the message of its new brand slogan in a consistent manner to both internal and external stakeholders.

Three corporate values

The DIC Group has summarized the value that it brings to stakeholders
in the form of these three corporate values.

Making it Colorful

DIC helps make life colorful

Established in 1908 as a manufacturer of printing inks, DIC has built on its core organic pigments and synthetic resins technologies to develop an extensive range of materials and products and transform itself into a global powerhouse.

Today, DIC provides not only printing inks and colorants but also a variety of other products and services that deliver “color” and “comfort,” enriching and adding vibrancy to people’s lives. The global DIC Group employs a broad spectrum of highly skilled individuals who are committed to working together while at the same time respecting diversity to create an ever-more-vivid tapestry of value.

Innovation through
Compounding

DIC brings innovation to
society through its core compounding technologies

Building on fundamental pigment and resin dispersion and compounding technologies realized through the production of printing inks, DIC has succeeded in combining materials with different properties and performance characteristics to develop groundbreaking products and create new value. DIC’s mainstay product groups, which include printing inks, polyphenylene sulfide (PPS) compounds and liquid crystal (LC) materials, are the result of innovations made possible by its compounding technologies.

Going forward, the DIC Group will accelerate innovation on a global scale by capitalizing on its ability to compound dissimilar materials and create new value to transform its prowess in wide-ranging technological domains into significant competitive advantages.

Specialty Solutions

DIC draws on its expertise and
comprehensive strengths to offer solutions

DIC strives to respond swiftly and flexibly to the needs of its customers and markets and, as a specialist in providing solutions that help resolve challenges, to provide value that exceeds expectations.

DIC defines itself as a team of specialists with proficiency in such diverse fields as printing inks, fine chemicals, polymers, compounds and application materials. The DIC Group will continue to leverage its competitive advantages, notably its specialized technologies and know-how, to offer specialty solutions that ensure it remains the partner of choice for its customers.