Management Concept (The DIC WAY)
DIC Group's new concept of management
DIC entered the 100th year from its foundation and at the same time as the changes in company name and brand design, DIC formulated "The DIC WAY," a new concept of management of the DIC Group and started its second foundation. "The DIC WAY" consists of three principles of "Management Vision," "Corporate Values," and "Principles of Conduct" and placed "The DIC SPIRIT" at the core.
Color and Comfort by Chemistry
Through unceasing innovation, the DIC Group strives to create new value directed at sustainable development for its customers, society and the environment.
- We shall hone our sensitivity to changes in society and be aware of our mission to always be ahead of the times.
- We pledge to incorporate the concepts of social and environmental sustainability into our corporate activities.
- We vow to strive constantly to hone "The DIC SPIRIT."
- We shall respect the autonomy and initiative of each individual employee in applying his or her talents to the pursuit of our values and realization of our vision.
The DIC SPIRIT - DIC's Founding Precept
The center of three elements is the DIC Spirit that braces "Enterprise", "Integrity" and "Diligence". The DIC WAY is our spirit under the three elements since establishment.